Tonight I was in Home Depot looking at flooring and was pleasantly surprised by the man helping us who went WAY out of his way to help us find something and make sure that we saw all of the available options.  After we assured him that he had answered all of our questions and that [...]

I have three openings available for VIP strategy sessions.  This is a half-day private session with me, live, or virtually. In your VIP session, we will: Identify your biggest challenges, and how to solve them. Look for low-hanging fruit that will get you a quick ROI. Create a marketing plan for 2011 to get you [...]

This weekend my seven year old and I decided to try out a few new recipes. I am internationally famous (hey, U.S. and Canada counts!) for my wicked, awesome, “cookie bars” – but this time we decided to try something without chocolate, gasp! We selected Oatmeal Lace cookies. Now, usually I stick to the recipe [...]

I recently read an interesting blog post by fellow marketing expert, Jim Kukral. He expressed his outrage at being charged $1 for air at a local gas station. Although he paid it, they lost a customer. This is a profit optimization strategy gone wrong. One of the strategies I teach clients that can have an [...]