B2B Marketing

5 Ways to be Top of Mind When Your Prospect is Ready to Buy

By | Category: B2B Marketing, B2B Sales, CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Sales, Systems

Are You on Top of Mind When Your Prospect is Ready to Buy?  Many business owners and sales people give up way to early on a prospect after just a few no’s. Recently I went through a new client’s sales process and discovered that they were doing a good job in the first 2 weeks […]



7 Strategies to Getting Through the Gatekeeper and Reaching the Decision Maker Faster

By | Category: B2B Marketing, B2B Sales, Direct Mail, Lead Story, Marketing, Mindset, Sales

7 Strategies to Getting Through the Gatekeeper and Reaching the Decision Maker Faster 1. Figure out who you perfect clients are and build your prospect list with people who fit this profile. Industry? Size of Company? Number of Employees? Geographical location, age, etc. Your perfect clients Buy more often, spend more and refer more than your regular clients. 2. Warm up the […]



Reach Out and Grow Your Business

By | Category: B2B Marketing, B2B Sales, Internet Marketing, Lead Story, Marketing, Online Marketing, Sales

What if there was someone who had a list of your perfect clients and was willing to help you grow your business?  The good news is that for most businesses this is very possible. You may not know how to go about it but it is really quite simple. It is about reaching out and […]



The Mustache Video: How Can You be BOLDER in Your Marketing?

By | Category: B2B Marketing, Direct Mail, Lead Story, Marketing, Mindset, Videos

Watch live streaming video from businessoptimizercoach at livestream.com



How to Tap into Emotion and Get your Prospects to Buy

By | Category: B2B Marketing, B2B Sales, Lead Story, Marketing, Online Marketing, Sales

Buying is not just a based on logic. 65% of the buying decision is based on emotion, how your prospect feels. You may understand why a prospect should buy based on the facts, but do you know why they should buy from you emotionally? It is important not just to know it but to be […]