Direct Mail

5 Ways to be Top of Mind When Your Prospect is Ready to Buy

By | Category: B2B Marketing, B2B Sales, CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Sales, Systems

Are You on Top of Mind When Your Prospect is Ready to Buy?  Many business owners and sales people give up way to early on a prospect after just a few no’s. Recently I went through a new client’s sales process and discovered that they were doing a good job in the first 2 weeks […]



7 Strategies to Getting Through the Gatekeeper and Reaching the Decision Maker Faster

By | Category: B2B Marketing, B2B Sales, Direct Mail, Lead Story, Marketing, Mindset, Sales

7 Strategies to Getting Through the Gatekeeper and Reaching the Decision Maker Faster 1. Figure out who you perfect clients are and build your prospect list with people who fit this profile. Industry? Size of Company? Number of Employees? Geographical location, age, etc. Your perfect clients Buy more often, spend more and refer more than your regular clients. 2. Warm up the […]



10 Follow Up Mistakes that are Costing you Sales

By | Category: CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Mindset, Online Marketing, Sales, Strategic Planning

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. […]



The Mustache Video: How Can You be BOLDER in Your Marketing?

By | Category: B2B Marketing, Direct Mail, Lead Story, Marketing, Mindset, Videos

Watch live streaming video from businessoptimizercoach at livestream.com