Internet Marketing

Minutiae vs Marketing

By | Category: Internet Marketing, Marketing, Online Marketing, Time Management

This a battle that you may be facing everyday in your business and if the right side doesn’t win your business will suffer. Minutiae is a minute or minor detail that I see lots of entrepreneurs get stuck on worrying about or doing.  Marketing is what gets you clients and cash flow. It’s ok, admit […]



How to Increase Your Average Sale

By | Category: Internet Marketing, Marketing, Online Marketing, Sales

Increasing your average sale is one of the best ways to increase your profit in your business. I was reviewing numbers with one of my coaching clients and he was happy to announce he had increased his average sale from 180K to 200K in the last six months. But even more exciting he had three […]



5 Ways to be Top of Mind When Your Prospect is Ready to Buy

By | Category: B2B Marketing, B2B Sales, CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Sales, Systems

Are You on Top of Mind When Your Prospect is Ready to Buy?  Many business owners and sales people give up way to early on a prospect after just a few no’s. Recently I went through a new client’s sales process and discovered that they were doing a good job in the first 2 weeks […]



Reuse, Re-purpose, Recycle

By | Category: Internet Marketing, Lead Story, Marketing, Strategic Planning

One of the things I am always looking for in my client’s businesses is how they can get more leverage and get more out of less in their business. You should regularly look at what existing content or resources that you can reuse, re-purpose and recycle so that you get more than one use out […]



Reach Out and Grow Your Business

By | Category: B2B Marketing, B2B Sales, Internet Marketing, Lead Story, Marketing, Online Marketing, Sales

What if there was someone who had a list of your perfect clients and was willing to help you grow your business?  The good news is that for most businesses this is very possible. You may not know how to go about it but it is really quite simple. It is about reaching out and […]



7 Signs Your Website is like a Pair of Mom Jeans

By | Category: Internet Marketing, Lead Story, Marketing, Strategic Planning

Truth be told, there is nothing wrong with mom jeans. They are perfectly good piece of clothing–covering all the essentials–which is what clothes are for. The problem is that although mom jeans were popular and “in-style” a decade or more ago, now they are not doing you any favors. They make you look older, frumpier, […]



10 Follow Up Mistakes that are Costing you Sales

By | Category: CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Mindset, Online Marketing, Sales, Strategic Planning

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. […]



Are you Resisting Marketing?

By | Category: Internet Marketing, Lead Story, Marketing, Online Marketing, Strategic Planning

In a recent survey I did, the overwhelming majority of business owners stated they wanted more clients, yet help with marketing and sales was much further down the list. To put this in perspective it is like wanting to lose weight but not eat less or exercise, it doesn’t work. There is no magic pill […]