Each year the buildup to the Super Bowl and the ads is bigger and bigger. Companies pay $3.5 million and up for a 30-second spot plus the cost of producing the commercial. But for the small business owner with a much smaller marketing budget, there are a few things to learn from these ads, what [...]

Watch live streaming video from businessoptimizercoach at livestream.com

Watch live streaming video from BusinessOptimizerCoach at livestream.com In this class I shared: • What clients have done to increase their sales, anywhere from 40% to 180%, despite being in industries that have hit with double digit drops in sales due to the recession. • Why stacked , multi channel marketing, is a key to [...]

Many business owners struggle with productivity because they are waiting for large blocks of time to be able to work on moving their projects and goals forward. Being able to chunk your goals and project list down to actionable chunks is the first step to using small blocks of time efficiently. I asked a panel [...]

Truth be told, there is nothing wrong with mom jeans. They are perfectly good piece of clothing–covering all the essentials–which is what clothes are for. The problem is that although mom jeans were popular and “in-style” a decade or more ago, now they are not doing you any favors. They make you look older, frumpier, [...]

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. [...]

Einstein said you can’t solve a problem at the same level that created it, which is why coaching and masterminds are so effective in helping you reach your business goals by looking at your challenges and creating solutions from a different angle. The same holds true for your goals. Every time you set your goals, [...]

This has been a great summer – I have spent over a month at our family cottage at the lake, relaxing and recharging with my family. We went swimming, boating, hiking, and reading  as much as possible. Many business owners struggle with the concept of taking time off and relaxing until they reach a point [...]

1. Think and Grow Rich by Napoleon Hill This book is cited, more than any other, to be a huge influence on multi-million dollar business owners so if you haven’t read it, the time is now. If you have read it already, read it again. 2. The Ultimate Sales Machine by Chet Holmes ( Disclaimer: [...]