Lead Story

Are you Arguing for Your Limitations?

By | Category: Lead Story, Mindset, Videos

This has come up quite a few times in my coaching calls with clients. They argue for their limitations. Defend them like they are truth. I am too busy, old, young……. the list goes on and on. Your perceived limitations are not truth, you can bust right through them.



The $1000 Glass of Water & the $55 Cup of Tea

By | Category: Lead Story, Marketing, Mindset

Last week I left my hubby and kids at home and headed to the lake to spend some time by myself to work ON my business, my Hidden Profits event, my new podcast and a new mini product.  I needed some time for the creativity to flow and not have to stop to make lunch, […]



Business Building Presents For a Successful 2014!

By | Category: Lead Story, Strategic Planning

Today I have some prezzies for you!   They are both something you can use to grow your business in 2014. 1. My Business Optimizer Assessment.  Print it out and answer the questions to see what needs to be optimized in your business.  It is a good assessment to look at quarterly to see if […]



Opportunities for Growth

By | Category: Lead Story, Strategic Planning

How often do you take a step back and take a look at your business? Where is it going? What is it missing? What needs to be optimized to get better results? Unless you are working with a coach or in a mastermind you probably get caught up in the day to day running of […]



How to Use Your Personality to Make Your Business Stand Out

By | Category: Lead Story, Marketing, Mindset

I have done quite a few coaching calls on incorporating social media into my clients’ marketing plans lately. My clients realized that there must be something to this whole social media craze but they said they never “got it” or felt excited about it until after our call. The reason why it was unappealing is […]



Solutions for Sleepless Nights: Energy Boosts for Entrepreneurs

By | Category: Lead Story, Mindset

Being an entrepreneur can lead to sleepless nights, launches, projects that must be done, a brain that won’t stop thinking…if you throw some kids into that mix, I am sure you can relate to sleepless nights and not being able to call in sick. Lately my five year old has been waking me up because […]



5 Ways to be Top of Mind When Your Prospect is Ready to Buy

By | Category: B2B Marketing, B2B Sales, CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Sales, Systems

Are You on Top of Mind When Your Prospect is Ready to Buy?  Many business owners and sales people give up way to early on a prospect after just a few no’s. Recently I went through a new client’s sales process and discovered that they were doing a good job in the first 2 weeks […]



How to Get More Leverage Out of Live Events

By | Category: Lead Story

One of my clients recently came to her coaching session with a great question, “I am going to a conference, how do I get the most out of it?”  This is definitely something to consider and plan for strategically well before the event starts.  She was going to be a speaker at the event so […]



Reuse, Re-purpose, Recycle

By | Category: Internet Marketing, Lead Story, Marketing, Strategic Planning

One of the things I am always looking for in my client’s businesses is how they can get more leverage and get more out of less in their business. You should regularly look at what existing content or resources that you can reuse, re-purpose and recycle so that you get more than one use out […]



7 Strategies to Getting Through the Gatekeeper and Reaching the Decision Maker Faster

By | Category: B2B Marketing, B2B Sales, Direct Mail, Lead Story, Marketing, Mindset, Sales

7 Strategies to Getting Through the Gatekeeper and Reaching the Decision Maker Faster 1. Figure out who you perfect clients are and build your prospect list with people who fit this profile. Industry? Size of Company? Number of Employees? Geographical location, age, etc. Your perfect clients Buy more often, spend more and refer more than your regular clients. 2. Warm up the […]