Marketing

Upsells and Cross-sells

Mar 8th, 2012 | By Stacey Hylen | Category: Lead Story, Marketing, Products, Sales, Videos


Why You Need to Be Doing Stacked Marketing to Get More of Your Ideal Clients

Feb 9th, 2012 | By Stacey Hylen | Category: Lead Story, Marketing, Online Marketing, Strategic Planning, Videos

If you want to dig a little deeper into creating your stacked marketing plan, check out the FREE 1 hour video class I did on it here how you can stack your marketing. Be sure to leave your thoughts or comments below.



Small Business Takeaways from 3.5 Million Dollar Super Bowl Ad Mistakes

Feb 6th, 2012 | By Stacey Hylen | Category: Lead Story, Marketing, Mindset, Sales, Strategic Planning

Each year the buildup to the Super Bowl and the ads is bigger and bigger. Companies pay $3.5 million and up for a 30-second spot plus the cost of producing the commercial. But for the small business owner with a much smaller marketing budget, there are a few things to learn from these ads, what [...]



How to Stack Your Marketing for Massive Results in 2012

Dec 2nd, 2011 | By Stacey Hylen | Category: Lead Story, Marketing, Strategic Planning, Videos

Watch live streaming video from BusinessOptimizerCoach at livestream.com In this class I shared: • What clients have done to increase their sales, anywhere from 40% to 180%, despite being in industries that have hit with double digit drops in sales due to the recession. • Why stacked , multi channel marketing, is a key to [...]



The Overlooked Marketing Step to get your Prospects Excited to Buy your Products or Services

Nov 18th, 2011 | By Stacey Hylen | Category: Lead Story, Marketing, Strategic Planning


7 Signs Your Website is like a Pair of Mom Jeans

Sep 29th, 2011 | By Stacey Hylen | Category: Internet Marketing, Lead Story, Marketing, Strategic Planning

Truth be told, there is nothing wrong with mom jeans. They are perfectly good piece of clothing–covering all the essentials–which is what clothes are for. The problem is that although mom jeans were popular and “in-style” a decade or more ago, now they are not doing you any favors. They make you look older, frumpier, [...]



10 Follow Up Mistakes that are Costing you Sales

Sep 1st, 2011 | By Stacey Hylen | Category: CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Mindset, Online Marketing, Sales, Strategic Planning

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. [...]



The Mustache Video: How Can You be BOLDER in Your Marketing?

Jun 8th, 2011 | By Stacey Hylen | Category: B2B Marketing, Direct Mail, Lead Story, Marketing, Mindset, Videos

Watch live streaming video from businessoptimizercoach at livestream.com



Is Your Marketing Stacked in Your Favor?

May 27th, 2011 | By Stacey Hylen | Category: Lead Story, Marketing, Strategic Planning

In cards, having a stacked deck is cheating, but to be effective with your marketing, it needs to be stacked for you to get the results you want – more clients, more sales  and more profits. Stacked marketing is when you use several to many different marketing tactics to reach your target market. One of [...]



There’s Gold in Them Thar Clients

May 20th, 2011 | By Stacey Hylen | Category: Lead Story, Marketing, Sales

Most business owners focus on getting more clients, yet one of the fastest and most inexpensive ways to increase sales is to leverage what you already have in your business, your own client list. In most cases, when I do this process with my clients they find that, “there’s gold in them thar clients” that [...]