Each year the buildup to the Super Bowl and the ads is bigger and bigger. Companies pay $3.5 million and up for a 30-second spot plus the cost of producing the commercial. But for the small business owner with a much smaller marketing budget, there are a few things to learn from these ads, what [...]

Watch live streaming video from BusinessOptimizerCoach at livestream.com In this class I shared: • What clients have done to increase their sales, anywhere from 40% to 180%, despite being in industries that have hit with double digit drops in sales due to the recession. • Why stacked , multi channel marketing, is a key to [...]

Truth be told, there is nothing wrong with mom jeans. They are perfectly good piece of clothing–covering all the essentials–which is what clothes are for. The problem is that although mom jeans were popular and “in-style” a decade or more ago, now they are not doing you any favors. They make you look older, frumpier, [...]

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. [...]

Watch live streaming video from businessoptimizercoach at livestream.com

In cards, having a stacked deck is cheating, but to be effective with your marketing, it needs to be stacked for you to get the results you want – more clients, more sales  and more profits. Stacked marketing is when you use several to many different marketing tactics to reach your target market. One of [...]

Most business owners focus on getting more clients, yet one of the fastest and most inexpensive ways to increase sales is to leverage what you already have in your business, your own client list. In most cases, when I do this process with my clients they find that, “there’s gold in them thar clients” that [...]

In a recent survey I did, the overwhelming majority of business owners stated they wanted more clients, yet help with marketing and sales was much further down the list. To put this in perspective it is like wanting to lose weight but not eat less or exercise, it doesn’t work. There is no magic pill [...]

Buying is not just a based on logic. 65% of the buying decision is based on emotion, how your prospect feels. You may understand why a prospect should buy based on the facts, but do you know why they should buy from you emotionally​? It is important not just to know it but to be [...]