In a recent survey I did, the overwhelming majority of business owners stated they wanted more clients, yet help with marketing and sales was much further down the list. To put this in perspective it is like wanting to lose weight but not eat less or exercise, it doesn’t work. There is no magic pill [...]

Buying is not just a based on logic. 65% of the buying decision is based on emotion, how your prospect feels. You may understand why a prospect should buy based on the facts, but do you know why they should buy from you emotionally​? It is important not just to know it but to be [...]

I have a confession to make. I was a top salesperson since I was in 3rd grade. But when I started my own business, all of my sales skills seemed to vanish and I struggled to get new clients. Many business owners I work with have the same challenge. They are good at what they [...]

Most business owners are looking for opportunities to grow their businesses, their brand, and make more money. That is why most of us are in business. As you become better at marketing more and more opportunities will show up. Then what? You have to decide which opportunities are worth pursuing and fit into your strategic [...]

You probably aren’t still using a typewriter but still have things in your business that you are doing the old fashioned way, using outdated tools and may even have a business model that is trading hours for dollars and doesn’t give you enough leverage. In this video I will share some new tools for you [...]

This winter has caused a lot of havoc for small business owners around the country, even in some places not used to the severe weather. As a small business owner, even one day of lost revenue can have a crippling effect on your business. I braved the blizzard and filmed some tips for you to [...]

I have three openings available for VIP strategy sessions.  This is a half-day private session with me, live, or virtually. In your VIP session, we will: Identify your biggest challenges, and how to solve them. Look for low-hanging fruit that will get you a quick ROI. Create a marketing plan for 2011 to get you [...]

One of the questions I ask new clients is,” How is your CRM?” There are three responses I usually get: What is that? I use XYZ software. We follow-up with prospects once or twice and send Christmas cards or gifts. CRM stands for Customer Relationship Management or client relationship management, as I like to call [...]

Direct Mail is a marketing strategy many business owners have tried unsuccessfully.  You may have tried and felt like you wasted your money, or you want to add it to your marketing, but are afraid from horror stories you have heard. First, you need to manage your expectations.  The averaged direct mail response rate is [...]

This weekend my seven year old and I decided to try out a few new recipes. I am internationally famous (hey, U.S. and Canada counts!) for my wicked, awesome, “cookie bars” – but this time we decided to try something without chocolate, gasp! We selected Oatmeal Lace cookies. Now, usually I stick to the recipe [...]