Mindset

Is this the kind of life/business you want to have?

Feb 13th, 2012 | By Stacey Hylen | Category: Lead Story, Mindset, Personal Reflections, Time Management

Today is the anniversary of the passing of Thomas Leonard, the father of modern coaching and a mentor to me when I started coaching. He was known for the quality of his questions and one of them, “Is this the kind of life you want to have?” from his blog (yes, he still has a [...]



Small Business Takeaways from 3.5 Million Dollar Super Bowl Ad Mistakes

Feb 6th, 2012 | By Stacey Hylen | Category: Lead Story, Marketing, Mindset, Sales, Strategic Planning

Each year the buildup to the Super Bowl and the ads is bigger and bigger. Companies pay $3.5 million and up for a 30-second spot plus the cost of producing the commercial. But for the small business owner with a much smaller marketing budget, there are a few things to learn from these ads, what [...]



Putting the OWN Back in Business Owner

Dec 8th, 2011 | By Stacey Hylen | Category: Lead Story, Mindset, Videos

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10 Follow Up Mistakes that are Costing you Sales

Sep 1st, 2011 | By Stacey Hylen | Category: CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Mindset, Online Marketing, Sales, Strategic Planning

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. [...]



How to Einstein Your Goals

Aug 25th, 2011 | By Stacey Hylen | Category: Lead Story, Mindset, Time Management

Einstein said you can’t solve a problem at the same level that created it, which is why coaching and masterminds are so effective in helping you reach your business goals by looking at your challenges and creating solutions from a different angle. The same holds true for your goals. Every time you set your goals, [...]



Avoiding Entrepreneurial Burnout While Growing Your Business

Aug 11th, 2011 | By Stacey Hylen | Category: Lead Story, Mindset, Strategic Planning, Time Management

This has been a great summer – I have spent over a month at our family cottage at the lake, relaxing and recharging with my family. We went swimming, boating, hiking, and reading  as much as possible. Many business owners struggle with the concept of taking time off and relaxing until they reach a point [...]



How to Increase Sales and Profits in Your Business During the Dog Days of Summer (and still have FUN!)

Jun 17th, 2011 | By Stacey Hylen | Category: Lead Story, Mindset, Strategic Planning, Time Management

You have worked hard all year towards your goals, you deserve a vacation to truly disconnect from work and relax and rejuvenate. The challenge comes on the weeks that you are supposed to be working and focused on the growth of your business like usual but are tempted by summer calling your name, golf, swimming, [...]



The Mustache Video: How Can You be BOLDER in Your Marketing?

Jun 8th, 2011 | By Stacey Hylen | Category: B2B Marketing, Direct Mail, Lead Story, Marketing, Mindset, Videos

Watch live streaming video from businessoptimizercoach at livestream.com



VIDEO:Don’t Wait til it’s Perfect!

May 27th, 2011 | By Stacey Hylen | Category: Lead Story, Mindset, Videos

Watch live streaming video from businessoptimizercoach at livestream.com



Spring Cleaning & Abundance

May 6th, 2011 | By Stacey Hylen | Category: Lead Story, Mindset

The Law of Attraction states that you get what you focus on. In order to manifest what you want in your life or your business you need to create a space for it.  For example, if you want to attract more of your perfect clients, you need to be willing to release the clients that [...]