Online Marketing

10 Follow Up Mistakes that are Costing you Sales

Sep 1st, 2011 | By Stacey Hylen | Category: CRM, Direct Mail, Internet Marketing, Lead Story, Marketing, Mindset, Online Marketing, Sales, Strategic Planning

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. [...]



Are you Resisting Marketing?

Apr 29th, 2011 | By Stacey Hylen | Category: Internet Marketing, Lead Story, Marketing, Online Marketing, Strategic Planning

In a recent survey I did, the overwhelming majority of business owners stated they wanted more clients, yet help with marketing and sales was much further down the list. To put this in perspective it is like wanting to lose weight but not eat less or exercise, it doesn’t work. There is no magic pill [...]



How to Tap into Emotion and Get your Prospects to Buy

Apr 14th, 2011 | By Stacey Hylen | Category: B2B Marketing, B2B Sales, Lead Story, Marketing, Online Marketing, Sales

Buying is not just a based on logic. 65% of the buying decision is based on emotion, how your prospect feels. You may understand why a prospect should buy based on the facts, but do you know why they should buy from you emotionally​? It is important not just to know it but to be [...]