Each year the buildup to the Super Bowl and the ads is bigger and bigger. Companies pay $3.5 million and up for a 30-second spot plus the cost of producing the commercial. But for the small business owner with a much smaller marketing budget, there are a few things to learn from these ads, what [...]

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. [...]

Most business owners focus on getting more clients, yet one of the fastest and most inexpensive ways to increase sales is to leverage what you already have in your business, your own client list. In most cases, when I do this process with my clients they find that, “there’s gold in them thar clients” that [...]

Buying is not just a based on logic. 65% of the buying decision is based on emotion, how your prospect feels. You may understand why a prospect should buy based on the facts, but do you know why they should buy from you emotionally​? It is important not just to know it but to be [...]

Dig deep. Walk a mile in your client’s shoes and see how easy you make it to do business with your company.

You can make more sales using just by implementing one key part of your marketing and sales process more effectively, follow up.

Do you sell your company’s value to your clients or are you trying to justify your price? To justify is to defend or uphold as warranted or well-grounded. This puts you in a very defensive and perhaps adversarial relationship with your clients or potential clients. Many clients I coach have been justifying their prices when [...]