Each year the buildup to the Super Bowl and the ads is bigger and bigger. Companies pay $3.5 million and up for a 30-second spot plus the cost of producing the commercial. But for the small business owner with a much smaller marketing budget, there are a few things to learn from these ads, what [...]

Watch live streaming video from BusinessOptimizerCoach at livestream.com In this class I shared: • What clients have done to increase their sales, anywhere from 40% to 180%, despite being in industries that have hit with double digit drops in sales due to the recession. • Why stacked , multi channel marketing, is a key to [...]

Truth be told, there is nothing wrong with mom jeans. They are perfectly good piece of clothing–covering all the essentials–which is what clothes are for. The problem is that although mom jeans were popular and “in-style” a decade or more ago, now they are not doing you any favors. They make you look older, frumpier, [...]

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. [...]

This has been a great summer – I have spent over a month at our family cottage at the lake, relaxing and recharging with my family. We went swimming, boating, hiking, and reading  as much as possible. Many business owners struggle with the concept of taking time off and relaxing until they reach a point [...]

You have worked hard all year towards your goals, you deserve a vacation to truly disconnect from work and relax and rejuvenate. The challenge comes on the weeks that you are supposed to be working and focused on the growth of your business like usual but are tempted by summer calling your name, golf, swimming, [...]

In cards, having a stacked deck is cheating, but to be effective with your marketing, it needs to be stacked for you to get the results you want – more clients, more sales  and more profits. Stacked marketing is when you use several to many different marketing tactics to reach your target market. One of [...]

In a recent survey I did, the overwhelming majority of business owners stated they wanted more clients, yet help with marketing and sales was much further down the list. To put this in perspective it is like wanting to lose weight but not eat less or exercise, it doesn’t work. There is no magic pill [...]

I have a confession to make. I was a top salesperson since I was in 3rd grade. But when I started my own business, all of my sales skills seemed to vanish and I struggled to get new clients. Many business owners I work with have the same challenge. They are good at what they [...]