Reuse, Re-purpose, Recycle

By | Category: Internet Marketing, Lead Story, Marketing, Strategic Planning

One of the things I am always looking for in my client’s businesses is how they can get more leverage and get more out of less in their business. You should regularly look at what existing content or resources that you can reuse, re-purpose and recycle so that you get more than one use out of everything you do. This week I did a webinar on How to Get Through the Gatekeeper and Reach the decision Maker More Quickly. It is a lot of work to create new content and a PowerPoint so I used the key points from my presentation in a blog post.

Here are some places to look in your own business to leverage your content:

  1. Blog posts can be used to create short snippets for tweets and Facebook and Linked In updates to drive traffic to your blog.
  2. Speeches can be used for content for videos, blog posts or newsletters.
  3. Old products can be used for bonuses or incentives with a new product or service.
  4. Excerpts from books or audios can be used for giveaways in exchange for an opt in to your website.
  5. Articles and videos can be submitted to article directories like
  6. Videos can be submitted to video syndication sites like for more widespread distribution than you would get on your own site.
  7. Photos can be used to generate engagement on Social Media sites.

Your business may have some of these or all of these. Schedule a time to look at how you can leverage your existing content and resources. Then going forward whenever you create new content make a plan for using it in multiple ways.

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  1. This is great advise. One can hear it over and over again but if we just do one of the tips that you shared think how much it can carry our message out to other people.

  2. Very timely for me. I was just getting ready to put together my outline for an ecourse, which contains old content from old website. Thanks for the confirmation and inspiration! :)

  3. Thanks Shawn. It is true, just using one of these techniques can dramatically increase the ripple effect and the number of people you can reach and whose lives you can impact.

  4. Thanks Lisa. I am happy that it was inspirational. Using old content also great because you always have new people who have never seen it before and if you have seen or heard it before you always get something new out of content depending on what is going on for you and what you need to learn at that time.

  5. Good strategy, I will try to put some of these ideas to work for me! Thank you!

  6. Thanks MarVeena, let me know how it goes.

  7. Not only is re-purposing one of the greatest methods to leverage what you’ve already done, but it’s also the easiest thing to outsource: the tough, creative part is already done and the re-purposing part is much more mechanical. Thanks, Stacey, for all the ideas!

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