Back to School Reading List for Business Owners

By | Category: Lead Story, Marketing, Strategic Planning, Time Management

Back to School Reading List

Did you think when you were in school that you couldn’t wait to stop studying all the time? Well if you are a business owner the learning and studying should be a part of your daily routine. Here are some great books to help you grow yourself and your business..

  1. The War of Art by Stephen Pressfield You may think from the title that this is just for artists but this book is a kick in the butt for anyone who struggles with Resistance. You know the little fearful voice that says, ” Do it tomorrow, it isn’t ready to release yet, why should anyone listen to me….. ” I keep this one on my desk and open it to a random page when I need a kick to get going. I am writing a book right now so this is a great tool to keep me motivated. Steven also just wrote a follow up book on this theme, Do the Work, that is very good too.
  2. Outrageous Advertising that’s Outrageously Successful by Bill Glazer I have been a big fan of Bill Glazer for a long time. He is a marketing genius and in this book he gives real examples of successful advertising campaigns. This book is FULL ads and how to use the concepts behind them for your own business. You cannot read this book and not come away with an idea to put into action for your business.
  3. Sticking Point Solution by Jay Abraham My mom almost killed my dad for spending over $10,000 to become a Jay Abraham protege in the 80’s. I was lucky enough to get all of the materials from that course and still have all of the cassette tapes which I can’t get myself to part with. This book gives practical solutions to grow your business for tough economic times. Truth is, it is possible to grow your business in this economy, he gives some great examples of how you can do it with actionable steps to take.
  4. Stop Saying You’re Fine; The No BS Guide to Getting What You Want by Mel Robbins I am a sucker for books that kick my butt or help me overcome my buts. This book is full of great tips to help you get out of your own way. Her chapter on stop hitting the snooze button is worth the whole price of the book.
  5. The E Myth by Michael Gerber: This is a MUST for every business owner. It will convince you why you need to work ON your business not IN it. Most business owners are spending the majority of their time working in their businesses DOING stuff instead of working ON the business to improve it. It will also help you see what kind of business you have created for yourself, a business or just a job with a crazy boss.

Let me know how you like these selections and any others that you would suggest for the next list.

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